In order to survive in a fast-changing world, camps must develop organization around a culture of creativity, one in which new ideas are celebrated. Creativity - The Fuzzy Front End of Innovation works through the creative process, detailing tools for doing "right-brain push-ups." The focus is on providing camps with a understanding of how to create new ideaswhich will deliver value to the camp's staff and its clients.
Among the topics covered:
- What is innovation?
- What is the difference between creativity and innovation?
- Where good ideas come from
- Look for irritations and fix them
- Defining design
- Steps of design
- The secret to how to do more with less