Using the Web to Interact with Parents, Campers, and Marketing

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SKU:
827008847891
Author:
Ari Ackerman
Published:
2009
Length:
43 minutes

Using the Web to Interact with Parents, Campers, and Marketing reviews the different ways thatcamp staff can utilize the Web to improve their interactions with parents. In that regard, the DVDdetails how the Web can help camps better market their programs and services, improve theirregistration process, and enhance their efforts to communicate with parents-before, during, andafter the summer. The DVD also discusses the low-cost features of the Web.

Among the topics covered:

  • What your website should be
  • Your site and the four Ds
  • Design and structure your site
  • Marketing site content
  • Communication web features
  • Alumni social networking
  • Educate
  • Administration
  • Won't this cost a fortune?

Produced in cooperation with the American Camp Association