An increasing number of children and parents are Web savvy, an attribute which they often put togood use by searching the Internet for a possible summer camp to attend. Web Savvy, OnlineMarketing for Summer Camps provides an invaluable resource to help camp operators betterunderstand how to use search engines, like Google, to market their programs. The DVD detailstechniques that can be used to enhance online marketing efforts.
Among the topics covered:
- Traditional vs. Internet marketing
- Search engine basics
- Understanding web metrics
Produced in cooperation with the American Camp Association