What a Tangled Web We Weave: Search Marketing for Camps provides an overviewof search marketing for camp directors who want to use paid search to drive more,as well as the right, eyeballs to their websites. The DVD reviews tools and Webstrategies that camps can utilize to test alternative businesses on their sites. TheDVD discusses several topics, including how to use Google, how Facebook can beemployed as a marketing tool and, how to get started in search marketing. TheDVD also looks at the Web's ever-increasing role in decision-making processes, arate that would appear to grow even more in the future.
Among the topics covered:
- Search engine results page
- Why paid search-what can we do?
- FacebookTM paid search
- Why paid search is so effective?
- Google analytics
- Is this for me?
- What do I do first?