The only form of advertising that has expanded during the current recession has been search marketing. In fact, Google has emerged as arguably one of the most successful companies in America because of this phenomenon. Camps historically rely on referrals to identify and attract the bulk of their new clients. This situation is changing, however, as their clients increasingly use the Web as their source of information. Accordingly camps are forced to look to the Web as they try to develop new programs and extend their markets. How Camps Use Search Engine Marketing to Drive More of the Right Website Traffic and to Increase Sales details how camps can utilize search engine marketing effectively-to its costs, benefits, and how to measure impact.
Among the topics covered:
• Search mechanisms
• Why search?
• Analytics
• Issues
• What do I do first?
• How much should I be spending?
Among the topics covered:
• Search mechanisms
• Why search?
• Analytics
• Issues
• What do I do first?
• How much should I be spending?
