Marketing Longer-Term Sessions features a panel of four renowned camp professional whoshare information, ideas, and insights on the marketing and benefits of camps conductingextended sessions. The DVD is designed as a resource for camp personnel who want to helpparents better understand the value of a longer camp experience.
Among the topics covered:
- Marketing long-term sessions to families
- Camp culture
- Parents who can't separate from their kids
- Traveling to prospective campers
- How to get them to drink the kool-aid and then resell it