Marketing Your Camp in the New Millennium

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Jonathan Gold
28 minutes
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Camps that are faced with decisions regarding the allocation of their advertising and marketing dollars in the face of the “new economy” are confronted by a challenging undertaking at best. Marketing Your Camp in the New Millennium is designed to help camp directors think through their camp's marketing plan, and ascertain if they are getting return on their marketing and advertising dollars. In that regard, the DVD covers a number of key factors that camps must consider, including having accurate profiles of their customers, having the proper marketing tools and resources available, understanding just what one camper is worth to the organization, utilizing the most effective marketing tools for their respective organizations, and being able to analyze the results of their marketing efforts.

Among the topics covered:

• Current economic environment
• The affect on consumer spending
• Addressing the 2011 consumer
• Value also means innovation
• Your camp's marketing plan
• You must be amazing!!!
• Finally, content is king