Taking the Lead in the Media: How Camps and Camping Can Shape Their Public Imageprovides an overview of how camp professionals can effectively control their image andmessages in the media. The DVD details powerful public relations strategies (both traditionaland online) that can be used by camp professionals to immediately and powerfully shape theirpublic image. The DVD is designed to help ensure that any press camp professionals get is theRIGHT Press.
Among the topics covered:
- Value of media
- Evolution of media
- Good and bad headlines
- Case studies
- 10 steps towards media nirvana
Produced in cooperation with the American Camp Association
