Extending Our Reach

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Rue Mapp, James King, John Dovic
84 minutes
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Engaging diverse and underserved audiences with camp programs is critical for sustaining a healthy and thriving camp community. In that regard, ACA has established a number of educational alliances with partners that have developed and implemented successful engagement strategies. Extending Our Reach details how camps can undertake approaches that feature marketing and outreach models that can help make a difference in their efforts to target certain groups.

Among the topics covered:

• Personal connections to nature
• Environmental issues
• Connecting people with nature
• Tips for engagement
• Getting kids to come
• Relevance
• Diversity within diversity
• Getting past the fear of the outdoors
• Stay connected
• Be collaborative
• Know your audience