Fine Tune Your Communications to Increase Sales

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Joanna Warren Smith
55 minutes
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Focus groups with families confirm that camp promotional materials tend to look and sound the same. Because these materials typically have few, if any, distinguishing characteristics, their key messages are often lost in a verbose and dated presentation style. Furthermore, campers and their families are often frustrated by generic newsletters, recycled handbooks, and repetitious year-round snail and e-mail communications. Fine Tune Your Communications to Increase Sales provides an overview of boot-camp techniques that camps can use to improve their communications. The DVD is designed to serve as a resource for camps that want to effectively target networks, feature key messages, and strengthen relationships to increase enrollments.

Among the topics covered:

• Drills
• Summer communications
• Communication alphabet
• Design your own boot camp