Focus on Camper Retention to Increase Enrollment

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Joanna Warren Smith
62 minutes
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Focus on Camper Retention to Increase Enrollment provides an overview of a boot camp curriculum of program assessment, marketing analysis, and strategic planning. The DVD extols the benefits of being proactive to the issue of camper retention rather than continuing in a reactive posture to the unpredictable financial climate or a basic decline in camper enrollment. The DVD offers tools that camp staff can use to develop a pragmatic, step-by-step plan that will enhance a camp's programs, increase camper retention, reinforce parent relationships, and ultimately bring camper enrollments to actual capacity.

Among the topics covered:

• A boot camp approach
• Evaluate objectively
• Track retention rates
• Assess your number one marketing tool
•What will you do?