How to Run a Successful Corporate Program

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Amy Thompson
50 minutes
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Designed for camps that are interested in taking their year-round business to a new level, How to Run a Successful Corporate Program details the critical components involved in implementing and operating a productive year-round corporate team development and leadership development program-an effort that can expand the impact that a camp has on its community. Using Camp Joy as a case study, the DVD points out that Camp Joy's corporate adult program, which started in the 1980s, currently generates approximately $1,000,000 of revenue annually, with a 30 percent margin. The DVD also outlines how camps can apply some of Camp Joy's successes to their own programs.

Among the topics covered:

• Fears, limitations, reservations
• Staffing model
• Program design
• Partnership model
• Marketing & sales
• Costs