Best Strategies for Enrolling Day Campers

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Arthur Kessler
49 minutes
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Best Strategies for Enrolling Day Campers provides a detailed overview of several innovativeproven strategies for attracting and signing up day campers. Featuring three of the mostrespected veterans in the industry, the DVD reviews how to attract new camper families andretain existing families. The DVD examines how camps can achieve a specific niche in themarketplace and discusses how camps can most effectively employ certain marketingtechniques to achieve and maintain a healthy level of day camper enrollment.

Among the topics covered:
  • Re-enrollment
  • Ease of entry
  • Niche in marketplace
  • Know your competition
  • Price point vs. value and competition
  • Leads
  • Expand pickup area
  • Tours
  • Disney® marketing techniques
  • Closing thoughts
Produced in cooperation with the American Camp Association